Email marketing is one of the most effective ways to communicate with your mobile app users and keep them engaged with your app. Email marketing can help you to achieve various goals, such as:
Welcoming new users and introducing them to your app’s features and benefits.
Educating users on how to use your app and get the most value out of it.
Encouraging users to take action, such as upgrading to a premium plan, inviting friends, or leaving a review.
Re-engage inactive users and remind them of what they are missing out on.
Rewarding loyal users and showing them your appreciation and recognition.
However, email marketing is not a one-size-fits-all strategy. It would help if you tailor your email campaigns to your app’s specific audience, goals, and metrics. You must also follow some best practices to ensure your emails are relevant, timely, and personalized.
In this article, we will share some tips on using email marketing to nurture and retain your mobile app users. We will also introduce you to Appabrik, a no-code mobile app development and management platform that can help you easily create and manage your email campaigns.
How to Segment Your Mobile App Users
Segmentation divides your app users into smaller groups based on their characteristics, behaviors, and preferences. Segmentation allows you to send more targeted and relevant emails to your users, which can improve your email open rates, click-through rates, and conversion rates.
There are many ways to segment your mobile app users, depending on your app’s niche, goals, and metrics. Some standard segmentation criteria are:
Demographics: This includes age, gender, location, language, income, education, etc.
Psychographics: This includes interests, hobbies, values, attitudes, personality, etc.
Behavior: This includes app usage frequency, duration, sessions, actions, events, etc.
Lifecycle stage: This includes factors such as user acquisition source, activation status, retention rate, churn risk, etc.
Engagement level: This includes factors such as email opens, clicks, replies, feedback, etc.
You can combine these criteria to create more granular segments and tailor your email campaigns accordingly. For example, you can segment your users by:
New users who downloaded your app need to be onboarded and activated.
Active users who use your app regularly need to be encouraged and rewarded.
Inactive users who have not used your app for a while must be re-engaged and reactivated.
Premium users who have subscribed to your app’s paid plan and need to be retained and upsold.
How to Create Email Campaigns for Your Mobile App Users
Once you have segmented your mobile app users, you can create email campaigns for each segment based on your app’s goals and metrics. You can use different types of emails to achieve different outcomes, such as:
Welcome emails: These are the first emails you send to your new users after signing up for your app. These emails aim to welcome your users, thank them for choosing your app, and introduce them to your app’s features and benefits. You can also use these emails to set expectations, provide guidance, and encourage action. For example, you can ask your users to complete their profile, verify their email, or start a free trial.
Educational emails: These are the emails you send to your users to teach them how to use your app and get the most value. These emails aim to educate your users, provide tips, and answer FAQs. You can also use these emails to showcase your app’s value proposition, highlight your app’s unique selling points, and demonstrate your app’s success stories. For example, you can share tutorials, videos, webinars, case studies, or testimonials.
Promotional emails: These are the emails you send to your users to persuade them to take action, such as upgrading to a premium plan, inviting friends, or leaving a review. The purpose of these emails is to motivate your users, provide incentives, and create urgency. You can also use these emails to overcome objections, address pain points, and offer solutions. For example, you can offer discounts, coupons, free trials, referrals, or rewards.
Re-engagement emails: These are the emails you send to inactive users who last used your app a while ago and are at risk of churning. These emails aim to re-engage your users, remind them of what they are missing out on, and entice them to return to your app. You can also use these emails to re-establish trust, provide value, and solicit feedback. For example, you can send personalized recommendations, updates, surveys, or polls.
Retention emails: These are the emails you send to loyal users who have been using your app for a long time and are satisfied with your app. These emails aim to retain your users, show them your appreciation and recognition, and foster loyalty and advocacy. You can also use these emails to cross-sell, upsell, or resell your app’s products or services. For example, you can send birthday wishes, thank you notes, loyalty programs, or exclusive offers.
How to Optimize Your Email Campaigns for Your Mobile App Users
Creating email campaigns for your mobile app users is not enough. It would help if you optimized your email campaigns to ensure they are practical and efficient. You can use various techniques to maximize your email campaigns, such as:
Personalization: This means adding a personal touch to your emails, such as using your user’s name, location, preferences, behavior, etc. Personalization can help you to increase your email relevance, engagement, and conversions.
Timing: This means sending your emails at the right time based on your user’s timezone, schedule, habits, etc. Timing can help you to increase your email deliverability, open rates, and click-through rates.
Frequency: This means sending your emails at the right frequency based on your user’s lifecycle stage, engagement level, expectations, etc. Frequency can help you to balance your email communication, avoid spamming, and reduce unsubscribes.
Testing: This means experimenting with different elements of your emails, such as subject lines, headlines, images, copy, calls to action, etc. Testing can help you to improve your email performance, optimize your email design, and maximize your email results.
How to Use Appabrik to Manage Your Email Campaigns for Your Mobile App Users
Appabrik is a no-code mobile app development and management platform that can help you easily create and manage your email campaigns for your mobile app users. Appabrik allows you to:
Design your app: You can use Appabrik’s drag-and-drop interface to create your app’s layout, navigation, content, and functionality. You can also customize your app’s appearance, branding, and style.
Publish your app: You can use Appabrik’s one-click publishing feature to launch your app on the App Store and Google Play. You can also update your app anytime without resubmitting it.
Market your app: You can use Appabrik’s built-in marketing tools to promote your app and grow your user base. You can also integrate your app with third-party marketing platforms like Facebook, Google, Mailchimp, etc.
Manage your app: You can use Appabrik’s dashboard to monitor your app’s performance, analytics, and feedback. You can also manage your app’s users, notifications, and settings.
One of the best features of Appabrik is its email marketing module, which allows you to create and manage your email campaigns for your mobile app users. With Appabrik, you can:
Segment your users: You can use Appabrik’s user management feature to segment your users based on various criteria, such as demographics, psychographics, behavior, lifecycle stage, engagement level, etc.
Create your emails: You can use Appabrik’s email editor to create your emails using templates, images, text, buttons, etc. You can also personalize your emails using variables such as user name, app name, etc.
Schedule your emails: You can use Appabrik’s email scheduler to schedule your emails based on your user’s timezone, preferences, events, etc. You can also set up triggers, such as user sign-up, user inactivity, user anniversary, etc.
Track your emails: You can use Appabrik’s email analytics to track your email performance, such as open rates, click-through rates, conversion rates, etc. You can also test your emails using A/B testing, multivariate testing, etc.
Appabrik is the ultimate no-code mobile app development and management platform that can help！